Buying & Fashion Direction
Provide fashion direction and buying guidance to retail stores or websites, building a strong brand identity through the curation of vendors and editing of product. Drive new customer acquisition by setting the tone for the season, identifying key trends and building core business.
Design & development Direction
Guide designers in the development of styles that support the seasonal vision and fulfill the needs of the business. This includes all consultations on fabric to body, sketch and CAD review and oversight at fittings.
Inspiration & Concept DirectioN
Oversight of all collection concept development, including but not limited to: mood boards, color & fabric inspiration and style research. Concept and mood boards for events and experiences.
Merchandising
Oversee collection development to ensure that it is balanced editorially and commercially, that fabric groups are well represented and that price points are achieved as planned. Identify key styles as well as create capsule collections or core programs.
Creative DirectioN
Ideate the concept & mood for brand photoshoots, communicating the vision across functional teams to bring it to life. Media work includes editorial assets, lookbooks and e-commerce shoots.
Styling
Styling for editorial shoots, e-commerce and lookbooks. Create a vision that embodies a strong brand identity and ensure that the intended photoshoot vision is brought to life.